Raksha Bandhan is right around the corner, so I’ve rounded up some meaningful (and beautiful!) ways to celebrate this sweet sibling tradition. Whether you go all out with puja thalis and gifts or keep it simple with a heartfelt rakhi and card, I’ve got you covered. Here’s a list of South Asian women-owned small businesses that are making this holiday extra special. From handmade rakhis and greeting cards to jewelry and festive home decor, this guide has a little something for everyone. And guess what? Shopping from these businesses is also a way to support our community – so it’s a win-win!

No matter how you celebrate Raksha Bandhan – with a brother, sister, cousin, or chosen family – I hope this guide helps you discover something you love. Plus, I have included a few discount codes along the way! Feel free to drop a comment if you have any other favorite places to shop for rakhis – I am always looking to add more amazing creators to this list!

First off—What is Raksha Bandhan?

Raksha Bandhan (which means “the knot of protection” in Sanskrit) is a South Asian festival that celebrates the love between siblings. Traditionally, sisters tie a rakhi (a decorated bracelet) around their brothers’ wrists to bless them with love and protection. In return, brothers give a gift and promise to look out and protect their sisters. Of course, like all traditions, it is always evolving – so however you celebrate, this list is here to help!

Now, Onto the Fun Stuff – The Rakhi Round-Up!

1. Mor Gifting

If you are looking for timeless, high-quality pieces, Mor Gifting, founded by Yatti, is a must. Each rakhi set includes a box and matching greeting cards. She also offers beautiful pooja thalis, money envelopes, and heirloom-worthy brass items that are perfect for the modern South Asian family. It’s all about the details here and every piece feels like a keepsake. Use code UNNATI10 for 10% off.

2. Elegantly Personalized Gifts

Vibrant, unique, and customizable – this shop is all about adding that personal touch. Whether you’re shopping for a little brother or your adult sibling, there’s a rakhi here that can be tailored just for them. Think names, initials, and colors that pop! Isha’s collection also includes personalized gifts and home decor pieces that would make great additions to your celebrations! Use code UNNATI10 for 10% off your order.

3. Pyarful

If you’re into cute, clever, and culturally rich goodies – this one’s for you. From punny greeting cards to rakhis that are cute and cultural, Pyarful brings so much fun and joy to tradition. Krisa’s collection is full of bright, happy designs with a playful twist. What started as a stationary brand has evolved to include lifestyle, home decor, and gifting items.

4. Creative Crafty Mom

Nimisha’s string art is gorgeous, but her rakhi collection also deserves a shoutout! Every piece from Creative Crafty Mom feels thoughtful and handcrafted with love. Don’t miss her personalized gifts and home decor either – she’s got something special for every celebration.

5. Shagun Arts and Crafts

While I haven’t personally shopped at Shagun Arts and Crafts just yet, I’ve heard amazing things about Akansha’s festive creations! From holiday-themed home decor to Raksha Bandhan gift hampers, she can help with it all.

6. Homebound Custom Decor

They don’t sell rakhis, but the Lotus Flower and Om tray from Homebound Custom Decor is perfect for your Raksha Bandhan setup. Sumita and Anuj’s work is elegant, minimal, and meaningful – great for pooja tables or dessert displays. They also have several cute and personalized South Asian-inspired gift items.

7. Avani Rupa Fine Jewelry

Looking to go all out this year? Avani Rupa’s fine jewelry line mixes Indian heritage with modern design. She is based in Birmingham, AL, but works with clients worldwide and offers one-of-a-kind custom designs. Drop her site into your sibling’s DMs for a little “gift inspo” hint or nudge in the right gifting direction!

For the Little Ones: Rakhi-Inspired Books & Toys

It’s That Time of Year! Raksha Bandhan is Here! by Vanessa Kapadia
A fun, rhyming introduction to the festival for little ones. Great for explaining the tradition in a playful way that kids can easily understand.

Thread of Love by Kabir Sehgal
A colorful story about three siblings celebrating Raksha Bandhan, set to the tune of Frère Jacques!

Raashi’s Rakhis by Sheetal Sheth
This one flips the script! Raashi questions old traditions and creates a new way to celebrate. Perfect for modern families.

Modi Toys – Cultural Plush Toys & Books
Thoughtfully designed mantra-singing plush toys and books that spark curiosity and foster connection to Hinduism and cultural celebrations – perfect for little ones, as well as grandparents and parents.

Whether you’re looking for something meaningful, fun, or beautifully traditional, there’s something on this list for everyone.

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